Paper Materials: Commonly used paper materials for PS - customized outer packaging include cardboard and corrugated paper. Cardboard has a certain degree of stiffness and toughness, with a smooth and flat surface. It is suitable for making small packaging boxes that require a high appearance standard and have relatively simple shapes, such as cosmetic boxes and gift boxes. Corrugated paper is renowned for its excellent cushioning performance and compressive strength. It can be classified into different types such as single-wall, double-wall, and triple-wall corrugated paper. Single-wall corrugated paper is suitable for packaging lighter items like books and small electronic products, while double-wall and triple-wall corrugated paper can withstand greater pressure and are used for packaging heavier goods, such as home appliances and large mechanical parts.
Plastic Materials: Plastic materials like polyethylene (PE) and polypropylene (PP) are also widely used. PE material is soft and has good moisture-proof properties. It is often used to make plastic bags and plastic films, and is suitable for packaging items that need moisture protection, such as food and clothing. PP material is relatively hard, has high strength and heat resistance, and can be used to make plastic boxes and plastic trays. It is applied in the packaging of some industrial products or in packaging scenarios that require high-temperature treatment, such as the high-temperature baking packaging of electronic components.
Composite Materials: Composite materials combine multiple different materials to take full advantage of the strengths of each material. For example, packaging made by combining aluminum foil with paper materials has the excellent barrier properties of aluminum foil, which can effectively block oxygen, moisture, and light, as well as the printability and certain strength of paper. It is often used for products with high packaging requirements, such as pharmaceuticals and high-end foods. There is also packaging that combines plastic with fiber materials, which combines the waterproof property of plastic with the toughness of fiber materials and is suitable for packaging outdoor products and sports equipment.
Design Features
Shape and Size Customization: Customized outer packaging can be designed according to the shape and size of the product. Whether it's regular geometric shapes like cubes, cuboids, cylinders, or irregularly shaped products, packaging that fits the contour of the product can be designed. In terms of size, it can be precise to millimeters or even smaller tolerances to ensure that the packaging is neither too large to waste materials and space nor too small to accommodate the product or affect the protection effect on the product. For example, for some precision instruments, the customized outer packaging can tightly wrap around each part of the instrument to prevent damage caused by shaking during transportation.
Appearance Design: The appearance design is rich and diverse. It can be personalized according to the client's brand image, product characteristics, and target market. In terms of color, bright and eye-catching colors can be chosen to attract consumers' attention, or low-key and calm tones can be used to reflect the high-end quality of the product. The pattern design can be simple brand logos, exquisite product pictures, creative art patterns, or elements related to the product. In terms of text layout, the reasonable arrangement of information such as product names, function introductions, usage instructions, and brand stories enables consumers to quickly understand the key information of the product when they see the packaging. In addition, special decorative effects such as hot stamping, embossing, and UV coating can be added to enhance the texture and grade of the packaging.
Function Design: Emphasis is placed on functional design to meet different packaging needs. For fragile items, cushioning structures are designed. For example, foam boards, air cushion films, or honeycomb paperboards are added inside the packaging, or the packaging itself is designed to have cushioning performance through structural design, such as adopting a folding cushioning structure. For products that need to be kept fresh, such as food and fresh flowers, packaging materials with fresh-keeping functions are used or sealed structures are designed to reduce the entry of oxygen and moisture. For some products that need to be portable, carrying parts such as hand holes and shoulder straps are designed to improve the portability of the product.
Printing and Finishing Processes
Printing Technologies: A variety of advanced printing technologies are adopted, such as offset printing, flexographic printing, and digital printing. Offset printing has high printing quality and good color reproduction, and is suitable for large-scale packaging printing of mass-produced products. It can clearly print complex patterns and delicate color gradients, and is often used for large-scale packaging printing of branded products. Flexographic printing has the characteristics of low cost and high efficiency, and has strong adaptability to printing substrates. It is widely used in packaging printing where the printing quality requirement is not particularly high but cost control is emphasized, such as the packaging of ordinary daily necessities. Digital printing is suitable for small-batch and personalized packaging printing. It does not require plate making and can quickly adjust the printing content according to customer needs, such as customized gift packaging and limited-edition product packaging.
Surface Finishing Processes: Surface finishing processes can enhance the appearance and protection performance of the packaging. The lamination process can cover the packaging surface with a plastic film, which is divided into glossy film and matte film. The glossy film makes the packaging surface shiny and the colors vivid, while the matte film gives a high-end and low-key feeling. At the same time, lamination can improve the moisture-proof and wear-resistant properties of the packaging. The varnishing process can increase the glossiness of the packaging surface, making the patterns clearer and more vivid. There are different types such as water-based varnishing and oil-based varnishing. The embossing process can create different textures on the packaging surface, such as leather texture, fabric texture, and stripes, increasing the texture and tactile feel of the packaging and enhancing its grade.
Advantages
Product Protection Advantage
Customized outer packaging can provide precise protection for products according to their characteristics. Through appropriate material selection and structural design, it effectively prevents products from being physically damaged during transportation, storage, and sales, such as collisions, compressions, and vibrations. For example, for glass products, using thick-walled corrugated paper or packaging with sufficient cushioning materials can absorb and disperse impact forces and reduce the risk of breakage. For electronic products, anti-static packaging materials can prevent damage to electronic components caused by static electricity.
Brand Promotion Advantage
Personalized design becomes a powerful tool for brand promotion. The unique appearance design, including the ingenious integration of brand logos, colors, and patterns, can quickly attract consumers' attention among numerous commodities, improving brand recognition and awareness. For example, the iconic packaging designs of some well-known brands allow consumers to identify the brand just by looking at the packaging appearance. Moreover, the exquisite packaging can also convey the brand's values and product quality information, enhancing the brand image and reputation.
Enhanced User Experience Advantage
From convenient carrying, easy opening to clear presentation of product information, it can enhance the user experience. For example, designing reasonable hand holes or shoulder straps allows consumers to easily carry the product after purchase. Easy-to-tear openings or special opening structures enable consumers to open the packaging quickly and conveniently. Clear and straightforward product information layout helps consumers quickly understand the usage methods and precautions of the product, reducing confusion during use and increasing consumers' satisfaction and loyalty to the product.
Market Competition Advantage
In the highly competitive market environment, customized outer packaging can make products stand out. The unique packaging design and good packaging quality can increase the added value of products, attracting more consumers to buy. Compared with ordinary general-purpose packaging, customized packaging can better reflect the uniqueness and high-end nature of products, helping products gain an advantage in price positioning and improving their market competitiveness, thus promoting product sales and expanding market share.
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